The Story Behind Graze & Coe

Based in Surrey, Graze & Coe creates beautifully curated grazing boards and tables designed to make hosting feel effortless. From relaxed dinner parties and birthdays to weddings, corporate gatherings and special celebrations, every graze is thoughtfully styled to be as visually inviting as it is delicious.

I’m Sara Coe - founder of Graze & Coe (see what we did there?). The business was born in 2025 out of a love of hosting, and wanting to champion two core values: community and joy. 

My passion for grazing started back in 2021 after a milestone family birthday brought everyone together around a grazing table I set up with my sister-in-law. From that point on, my grazing boards became the norm at family birthdays, dinner parties with friends and the annual New Year’s get-together I host with my husband, Oli. I love bringing people together, especially if meats and cheeses are involved.

My journey here has been slightly unusual. I spent the first 15+ years of my career in the music industry, where community and joy were also at the heart of my work, championing artists and connecting them to an audience. After almost ten years at Spotify, and being part of the journey from start-up to public company, I decided it was time for a new challenge and to build something of my own. And so, Graze & Coe was born!

When I’m not building boards, you’ll probably find me running along the river, walking our dog Smudge, or kitchen-dancing to a great pop playlist.

Whether you're planning an intimate gathering, a milestone celebration or a corporate event, Graze & Coe brings joy to the table for you and your people.

Graze & Coe boards are built with high-quality cheeses, charcuterie and seasonal produce, complemented by carefully chosen accompaniments that balance flavour, colour and texture. Every element is selected with care, ensuring each grazing spread feels both indulgent and beautifully put together. Because when the table looks beautiful and the food is ready to enjoy, hosting becomes easy, relaxed and full of joy.